Zoo York Heritage
Zoo York is the largest action sports company on the east coast. Zoo York began in 1993 but the history of the name Zoo York goes back much further.
In the mid-’70s, Zoo York was the name for a crew of artists and skaters who were instrumental in developing the hip-hop scene in New York. The name then faded to the background in the ’80s before resurfacing in ’93 when Rodney Smith along with friends Eli Gesner and Adam Schatz started the fledgling company. Although action sports is not always associated with urban culture, Zoo York has always remained close to its roots in both graffiti and urban culture as reflected in everything from Zoo York’s apparel to skate decks to footwear.
Recognizing the synergies between the urban apparel and action sports consumer, Zoo York apparel is a unique blend of both worlds. The product line includes men’s and women’s t-shirts, fleeces, knits, wovens, denim, outerwear, headgear, bags, footwear, and other accessories. Zoo York also manufactures its own line of skateboards, wheels, grip tape and other skate accessories.
Zoo York South Africa stockists are located at Atterbury Value Mart in Pretoria, Springfield Home Centre in Durban, Super Value Centre Woodmead in Johannesburg and Moffet Retail Park in Port Elizabeth.